Canon Best Buy IVY Mini Photo Printer Display
CLIENT — CANON U.S.A., INC.
Best Buy wanted a floor display with a video to bring the product to life. IVY isn’t the only product in this category, but the Canon brand brings the promise of great imagery. The display needed to convey the fun you could have with the product; the video had to be short and draw the customer in.
Canon Walmart Display
CLIENT — CANON U.S.A., INC.
JDA was asked to design this in-store display for Walmart to make the retail experience more beneficial to the customer. Canon wanted to reach those customers who haven’t purchased a printer in the last five years. These buyers are unaware of the new and creative features that are offered. For example, Full HD Movie print allows you to freeze on that one special frame from an HD movie, captured with a Canon digital SLR and Canon PowerShot camera, and print a photo.
SiriusXM
Never Miss A Beat Promo
CLIENT — SiriusXM Radio Inc.
SiriusXM came to JDA to help them develop a promotion for the SXV200 SiriusXM Connect Model. You simply purchase the SXV200 Tuner and have it installed. When you call SiriusXM to subscribe you are offered 3 months FREE of All Access (Satellite & Internet) service and activation at no charge. JDA designed and executed all of the online, on-shelf, and in-print touch points including: retail specific ads and collateral, trade ads, in-store POP such as posters, window clings, tear pads, head-unit wraps and collateral, customizable email blasts, synqys and banner ads.
Canon EOS 60D
Vari-Angle Counter-top Display
CLIENT — CANON U.S.A., INC.
The Canon camera division came to us with a challenging POP project — create a countertop display that clearly demonstrates the Vari-Angle feature of the camera. The Vari-Angle 270° rotation feature allows the photographer to shoot at high angles, low angles, as well as portrait shots where the user can place themselves in the shot. We determined that actually showing the feature in action was the best solution. We showed an image of the camera at actual size with the LCD in the open position that is attached to a motor and mimics the true action of the camera. Not only does this moving element attract attention to the POP but also it shows how the feature actually works.
Kenwood Mail-In Rebate Programs
CLIENT — KENWOOD USA CORPORATION
JDA was asked to apply a graphic theme across a variety of POP components for Kenwood’s Mail-In Rebate programs. The color, graphics, and prominent rebate drew consumers to the display. The materials were designed for head unit displays at multiple retailers.
Brøderbund Pallet Displays
CLIENT — BRØDERBUND SOFTWARE, INC.
Temporary and seasonal pallet displays move product fast—especially when there is eye-catching graphics and a great offer. JDA worked with Brøderbund on several titles for seasonal gifts, rebates, and a two-for-one promotion. The key to all of these displays is that they are easy for the store staff to assemble.
Canon Best Buy Display
CLIENT — CANON U.S.A., INC.
At Best Buy, Canon wanted to showcase the wireless printing features of their product. The printer was going to be placed on a fixture near the mobile phone area. The goal was to show the devices you could use, how to select an image and then print it. This was all supported by a demonstration video. The graphics were clean and on a white background which complemented the overall Best Buy shopping experience.
Canon PIXMA
Smart Purchase Promo
CLIENT — CANON U.S.A., INC.
Since smart phones are used so often to capture images, Canon wanted to promote the printing of these photos by giving away a smart phone with the purchase of select PIXMA printers. This also gave Canon the opportunity to cross sell in the mobile phone areas of the retailer. JDA provided a small stand up display, a tent card, peg board POP and an on-box sticker brochure. A kit was put together for each retailer and they determined which pieces worked best in their store.
Canon Camera Counter-top Display
CLIENT — CANON U.S.A., INC.
The Canon camera division came to us with the challenge of creating a new pedestal for instore display of Canon's entire line of cameras and lenses.